Hodinkee has acquired Crown and Caliber, a web-based wrist watch retailer.
Hodinkee started life in 2008 as a wristwatch weblog very similar to our personal. (We began in 2004.) They developed right into a retailer, promoting neckties, pocket squares, and ultimately, wristwatches.
Crown and Caliber has at all times offered pre-owned luxurious wristwatches. But there’s extra to this acquisition than meets the attention.
Hodinkee and Crown and Caliber first talked a few partnership in 2015, in accordance with an e mail from Crown and Caliber’s president, Hamilton Powell.
At that point, Hodinkee was solely barely dipping its toes into retail, having offered the necktie and pocket sq. primarily based on Tudor snowflakes again in 2012 and 2013.
Hodinkee had flirted with classic watch gross sales by partnering with Giltman and others, earlier than launching their very own classic watch gross sales retailer.
In 2020, Hodinkee grew to become an Apple Watch retailer. The Apple Watch was not Hodinkee’s first new watch, but it surely was the primary time they grew to become an Authorized Dealer for a watch model. Previous new watches Hodinkee has offered have been restricted version gross sales of cobranded BRAND x Hodinkee (together with partnerships with Zenith, Seiko, Swatch, and others.)
In December of 2020, LVMH bought a 40M stake in Hodinkee, making it part of the household of 75 watch manufacturers, and giving it distinctive entry to cowl these manufacturers, reminiscent of Givenchy, Louis Vuitton, Bulgari, Zenith, TAG Heuer, and Hublot.
Purchasing Crown and Caliber offers them the power to proceed promoting classic watches, in addition to an avenue to promote LVMH’s watches alongside facet the Apple Watch.