The Stallone-Panerai Logo Story Debunked – Vintage Panerai and other iconic timepieces under the loupe at Perezcope

Sylvester Stallone’s very personal Panerai Luminor Logo made historical past when it bought for USD 214,200 at Phillips’ flagship public sale Racing Pulse in New York final week. Never earlier than has a Pre Vendôme Panerai reached these stratospheric heights. Ben Clymer from Hodinkee thinks the watch ought to have gone for extra, because of its significance. The Dink, it appears, doesn’t know what a few of us know. First of all, Stallone’s story of how he obtained into Panerai is an entire fabrication. It is this sort of made-up tales that make Panerai a laughing inventory within the horological world. Secondly and extra importantly, Stallone’s watch at public sale was not his solely Logo. He had not less than 5! Four which he acquired from Panerai for product placement in his 1996 movie Daylight – and the auctioned watch was one in every of them – plus one instance that was in his possession for nearly an entire 12 months earlier than the filming in Rome began. What occurred to the opposite watches and the way can we belief the actor that the watch at public sale was, as he claimed, the Logo worn all through the film? Let’s shed some daylight on this, we could?

The False Narrative

The official story goes that Stallone discovered Panerai by chance whereas filming the film Daylight in Rome. As so usually with Panerai, the story is after all false. The story was formally debunked in 2013 when former Panerai managers went on the file for the e-book Panerai – Una Storia Italiana.

When Phillips introduced Stallone’s Luminor Logo, it shortly grew to become clear that the actor himself was perpetuating the exact same false narrative. This was actually stunning because it was believed the false story originated from Panerai. On a card that accompanied the watch Stallone wrote:

“This is the Panerai that I purchased in Rome…”

Sylvester Stallone’s Panerai Luminor Logo with handwritten card consigned to Phillips

This assertion is solely not true. I acquired data that Phillips had Stallone on digicam telling every kind of fairy tales how he found Panerai and whatnot. Popular newspapers and magazines like The Wall Street Journal and GQ acquired the press launch along with Stallone’s video interview and began disseminating the false story fully unaware that they have been burying watch fans from all around the world underneath a large avalanche of misinformation. As a Panerai researcher hell-bent on separating reality from fiction this was admittedly a large blow and it’ll most likely take years to restore the injury attributable to these extensive reaching media shops.

Just a few weeks later, Phillips uploaded components of the interview to Youtube. I need to say, seeing Stallone taking the watch neighborhood for a trip was extraordinarily disappointing. What may his motivation be to take action? Why would a 74 years outdated man with an estimated internet price of $400 million {dollars}, a person who principally achieved all the pieces in his life, have to lie about one thing small as how he obtained into Panerai 24 years in the past?

Stallone’s insisting in his fabricated story is not sensible, besides after all if he’s attempting to take credit score for having found Panerai on his personal which he didn’t, simply to be clear. The Luminor Logo was intentionally dropped at his consideration and the function within the film Daylight was product placement for his upcoming watch line Slytech Panerai. Product placement was nothing overseas to Stallone.

Stallone and Product Placement

Prior to Daylight, Stallone promoted every kind of watches in his films. Rambo 2 and three, for example, featured a Chronosport UDT Sea Quartz. In the movie The Specialist which was launched on October 7, 1994, Stallone’s character wore a quartz chronograph from an Italian model named Franchi Menotti. The watch was prominently featured in essential scenes of the film.

At the start of a intercourse scene with Sharon Stone, Stallone wore the Franchi Menotti over his shirt sleeve – Gianni Agnelli type.

An attention-grabbing statement is that the Franchi Menotti chronograph featured in The Specialist had the Italian Marina Militare coat of arms printed on the dial.

Franchi Menotti Quartz Chronograph

In the motion thriller Assassins which debuted on October 6, 1995, Stallone wore an attention-grabbing trying black Pulsar Quartz Y563-6099 prominently featured within the following close-up.

Pulsar Quartz Y563-6099 featured within the film Assassins in 1995

The 4 screws on the entrance of the case have been mere ornament however gave the watch a really distinctive look.

Pulsar Quartz Y563-6099

Private Watches Prior To Panerai

In 1993/94, Stallone was usually seen carrying a Theorein Saltarello in non-public. He had not less than three totally different fashions.

Stallone on April 28, 1994 at Planet Hollywood in Miami

One of his Theorein Saltarello watches was auctioned by Heritage Auctions on December 25, 2018 when Stallone provided 600 gadgets from his private archives.

Link to public sale: Theorein Saltarello 18k Chronograph, Pearl dial (Heritage Auctions)

Another watch usually seen on his wrist in 1994 was a 18k gold Rolex Daytona 16518 on a brown leather-based strap.

Stallone on July 24, 1994 on the Planet Hollywood grand opening celebration in Las Vegas

A Panerai Materializes On Stallone’s Wrist

Mr. Stallone claimes he found and purchased the auctioned Panerai Luminor Logo whereas filming the film Daylight in Rome however this isn’t true. The shoot on the Cinecittà Studios began on September 25, 1995 in keeping with the IMDb database. The image under, on which Stallone was clearly carrying a Luminor Logo, was taken on December 17, 1994 in Orlando Florida, nearly an entire 12 months earlier than the cameras for Daylight began rolling.

Sylvester Stallone on December 17, 1994, on the Planet Hollywood opening occasion in Orlando, Florida (Getty Images)

The subsequent photograph reveals Stallone with German movie director Wolfgang Petereson on the premiere of the movie Outbreak on March 6, 1995 in Los Angeles. Stallone once more carrying a Luminor Logo lengthy earlier than the filming in Rome started.

Sylvester Stallone and Wolgang Peterson on March 6, 1995 (Getty Images)

The following image is an excerpt from the Pensacola News Journal revealed on April 5, 1995. This was the day the information broke that Stallone had been provided USD 17.5 million to star in Daylight. Please click on the picture to zoom in.

Pensacola News Journal from April 5, 1995

An attention-grabbing element of this report is that the placement for the film was not determined but.

“Stallone’s ‘Daylight’ deal is pending the settlement on varied particulars, such because the film’s price range and site.”

The above newspaper article from April 5, 1995, proves unequivocally that Stallone was carrying a Panerai Luminor Logo even earlier than he was provided a task in Daylight. It turns into evident that originally there was completely no hyperlink between Stallone’s Panerai and the film Daylight.

The Real Story

How did Stallone come into contact with Panerai? Stallone “found” the Luminor Logo on the wrist of a well-connected Montenegrin photographer named Monty Shadow aka Cedo Komljenović.

Monty Shadow with spouse Audrey Tritto in Cannes, May 24, 2017

Mr. Shadow was well-versed on the earth of luxurious items. He was an excellent pal of Johann Rupert, the boss of the mighty Compagnie Financiére Richemont that owned manufacturers like Cartier, Dunhill and Montblanc by means of their subsidiaries.

Monty Shadow realized about Panerai by means of a Japanese watch journal named World Wrist Watch which in 1992 had revealed an 16 pages lengthy article about Panerai and their historical past. That very article, and the constructive suggestions from Japanese collectors it generated, impressed the unique Officine Panerai SpA positioned in Florence to recreate the outdated diving watches in 1993 with the assistance of a Swiss non-public label firm named Guenat SA Montres Valgine that designed and manufactured the watches. Mr. Shadow lived in Milan, Italy and was among the many first individuals to get a Luminor Logo by means of Grimoldi Jewellers. At the time, a Panerai Luminor Logo 5218-201/A price the equal of round EUR 1000.00.

Luminor Logo 5218-201/A commercial

The Luminor was a watch in contrast to something the world had ever seen. With its tremendous simplistic dial, the outsized cushion-shaped case and the huge half-moon formed crown defending system, the watch seemed like from totally different world. This timepiece had the potential to turn into the subsequent large factor within the horological world and Monty Shadow – along with his eager eye for distinctive issues – realized this pretty shortly. He strapped the watch on his wrist and examined the waters in celeb circles the place the watch, with just a little assist after all, quickly captured the eye of none apart from Sylvester Stallone. Monty informed him concerning the navy historical past, and many others. and the motion star was instantly hooked.

In fall 1994, Shadow went again to Grimoldi in Milan and bought quite a lot of Panerai watches as presents for Stallone and different Hollywood celebrities. This is when Panerai watches began showing on Sylvester Stallone’s wrist. Stallone was completely thrilled and wore the watch on a regular basis. As a outcome, an excellent thought began creating in Mr. Shadow’s head.

Sylvester Stallone with Demi Moore, December 17, 1994 (Getty Images)

Around six month later, Stallone began carrying a brand new Panerai mannequin, a Luminor Marina 5218-203/A with PVD coated case. The image under was taken on June 10, 1995, at Planet Hollywood opening occasion in Honolulu, Hawaii.

Sylvester Stallone and Jennifer Flavin on June 10, 1995 (Getty Images)

In summer season 1995, the flamboyant Montenegrin pulled up in a white Bentley Continental Convertible in entrance of the Panerai premises within the outskirts of Florence. Panerai staff stared with open mouths as he stepped out of his car and entered the constructing. Shadow requested to speak to the answerable for watches and was dropped at Mr. Bruno Latini, the Chief Operating Officer on the time. Mr. Shadow launched himself and proposed a plan to market Panerai watches underneath the identify of well-known individuals from the showbiz.

Just to be clear, what you’re studying is predicated on conversations with Mr. Monty Shadow and backed by video interviews with Dino Zei (CEO & proprietor Officine Panerai SpA) and Bruno Latini (COO Officine Panerai SpA) that are included as DVD within the extremely informative Pre Vendôme quantity of Panerai – Una Storia Italiana.

The following screenshots have been taken from mentioned DVD. The e-book authors agreed to add the video asap to Youtube.

Dino Zei: "...and he (Monty Shadow) was very well placed in the world of actors and theatre people."
Dino Zei: "Then one day Mr. Latini arrived and told me there's this interesting person..."
Dino Zei: "...who I'm not going to bring here because if you see him, you'll send him away."
Dino Zei: " It was Monty Shadow and it's true that he was a character."

Latini had additional conferences with Monty Shadow and someplace alongside the road, Mr. Shadow dropped Stallone’s identify. Stallone was an excellent pal of his, he mentioned. Shadow had already developed a reputation for Stallone’s watch line: Slytech Panerai. Sly is brief for Sylvester. In return for royalties and a sure variety of watches, Panerai can be allowed to market the Slytech identify. Monty Shadow needed to go large. He proposed to create two Slytech Panerai fashions for the upcoming USD 75 million motion thriller named Daylight wherein Stallone would prominently function the watches.

Dino Zei: "Not that day but later on we talked because Mr. Latini had told me what he (Monty Shadow) had proposed in relation to Stallone..."
Dino Zei: "...and that he (Stallone) had to make a film in Italy and that he would work on showing the watch during filming."

That’s proper, product placement! Since nearly the whole film was going to be filmed on the Cinecittà Studios in Rome, Italy, the official story can be that Stallone discovered the Panerai watch unintentionally whereas strolling round Rome and instantly determined to put on within the movie.

Zei disliked the thought of constructing a particular mannequin for an actor however enterprise was dangerous and he agreed to discover the thought additional.

Dino Zei: " I wasn't in favour because it seemed a bit undignified to make a watch for an actor."

At the time, Panerai was in chronically dangerous form on account of the collapse of the Soviet Union and the drastic cuts in navy spending that adopted. With the disappearance of the mighty Warsaw Pact, the West had misplaced its primary adversary. This geopolitical change had been predicted within the second half of the Eighties however when it actually occurred, the disaster it generated amongst navy suppliers was rather more extreme than initially thought.

Removal of Soviet symbols after the autumn of the Soviet Union in December 1991

Officine Panerai SpA produced a wide range of programs for the Italian Navy, primarily for touchdown help, management and diagnostic but in addition signaling tools and tools for onshore and underwater use, underwater electroacustic programs and naturally many prime secret devices that have been by no means disclosed.

Officine Panerai Deck Landing Sysyem SAE 400

As an unique provider to the Navy, the shrinking variety of orders introduced the corporate to the brink of chapter. Panerai’s watch challenge for the civilian market was a final ditch effort at conserving the corporate afloat. Deeply indebted and with a particularly restricted advertising price range, Panerai finally wellcomed Monty Shadow’s proposal with open arms. This alternative may certainly mark the lengthy awaited breakthrough as a watch model.

The film Daylight was the right stage for a Panerai watch. The plot was a few disastrous explosion contained in the Holland Tunnel deep beneath the Hudson River in New York that result in the collapse of each ends, whereas threatening to flood the tunnel and kill everybody trapped inside. Stallone performed a personality named Kit Latura who entered the blocked tunnel by means of the air flow system to attempt to rescue the survivers.

One of the proposed watch fashions, the Luminor Daylight with a white dial, was to be featured within the opening scenes of the film. The different mannequin, the Luminor Submersible, was to be worn contained in the partly flooded tunnel. Both fashions would bear the Slytech Panerai model and Sylvester Stallone’s signature on their casebacks.

Luminor Daylight 5218-207/A and Luminor Submersible 5218-205/A (Photo: Panerai – Una Storia Italiana)

Technical drawings of each references have been despatched to Monty Shadow and shortly authorised with the request for immediate supply of twelve items to be featured within the film. It can be a although shoot and it was assumed most watches wouldn’t survive. The Submersible had precedence because the motion scenes contained in the flooded tunnel have been filmed from September 25, 1995 onwards. The filming of the opening scenes going down in New York City wherein Stallone would put on the Luminor Daylight have been solely scheduled for February 1996.

In the identical breath, Monty Shadow ordered additionally a Luminor Marina 5218-203/A for Arnold Schwarzenegger to be featured in his upcoming blockbuster Eraser. The filming began on September 13, 1995 accoring to the IMDb database. Eraser was launched in June 1996, nearly half a 12 months earlier than Daylight and was factually the primary time a contemporary Panerai was featured on the large display. In the opening scene, the Luminor Marina was featured in an excellent close-up.

Opening scene of Eraser

On September 21, 1995, Panerai despatched twelve unsold Luminor Logos (5218-201/A) again to Guenat SA Montres Valgine – the Swiss non-public label firm that designed and manufactured the Pre Vendôme watches from 1993 to 1996 – to be remodeled into Luminor Submersibles. Since time was of the essence, Guenat was instructed to only change the dials and depart the unique 5218-201/A casebacks untouched.

Soon after, Stallone arrived to Rome for the movie shoot. Mr. Shadow shortly organized a brief enterprise breakfast on the luxurious Excelsior Hotel in an effort to introduce Panerai’s COO Bruno Latini to the well-known motion star. This assembly passed off on September 25, 1995, the identical day the filmimg began. Since the Submersibles weren’t prepared but, Monty Shadow requested Latini to carry alongside 4 Luminor Logos for the provisional function till the precise watches arrived. During this assembly, Stallone confirmed his friendship with Monty Shadow and expressed his pleasure for the Slytech Panerai idea developed by his quirky pal.

The screenshots under have been taken from above-mentioned DVD that comes with the e-book Panerai – Una Storia Italiana. Mr. Latini talked about assembly Stallone and the way the partnership was one-sided. The latter is an inportant matter and will probably be mentioned afterward on this article.

Bruno Latini: "It was a slightly one-sided partnership to be honest in the sense that although we met Stallone..."
Bruno Latini: "...personally I met him on at least two occasions, and talked to him about the situation..."
Bruno Latini: "...there was never actually a collaboration document even though it was promised..."
Bruno Latini: "...or even boasted about, by a character who we had met and introduced himself with excellent credentials..."
Bruno Latini: "...a certain Monty Shadow if you want to know the name."

The Luminor Logo with case quantity 0764 – the very watch consigned by Sylvester Stallone and simply auctioned by Phillips – is listed in a Panerai supply word among the many 4 Luminor Logos personally handed over to Stallone by Bruno Latini on September 25, 1995. (The talked about Panerai supply word is a part of the archives of a former Panerai worker.)

Stallone’s Panerai Luminor Logo 5218-201/A with case quantity 0764

Auction hyperlink: Sylvester Stallone’s Panerai Luminor Logo 5218-201/A (Phillips)

Eight days after assembly Mr. Latini, Stallone gave a press convention contained in the film tunnel set on the Cinecittà Studios. On hist proper wrist, the actor was sporting a Luminor Logo. It is unknown which explicit Logo he was carrying throughout this occasion, whether or not it was one of many 4 given by Latini or the one which was in his possession since not less than December 17, 1994.

Daylight press convention within the Cinecittà Studios in Rome on October 3, 1995

Parts of the press convention may be watched right here:

Watch video: Sylvester Stallone talks about his new movie (Reuters)

Watch video: Conferenza Stampa Daylight (Italian language, Youtube)

The above is a crucial image because the shark leather-based strap is comparatively effectively seen. A comparability with the strap on the auctioned watch reveals that the general texture seems to be totally different. This turns into particularly obvious when evaluating the keeper (rectangle) the place the traces appears to go in a distinct route.

Comparison shark leather-based strap press convention October 3, 1995 vs. auctioned watch

During the shoot within the flooded tunnel, the strap obtained at all times moist and wanted to dry afterwards. It may be very a lot attainable that for this straightforward cause Stallone wore a distinct watch every day. According to a famend strap specialist, the shark leather-based strap that’s mounted on the auctioned watch doesn’t seem like it noticed vital water use. There is not any shrinking in any respect and it’s in typically excellent situation. “Definitely not by means of hell!” the specialist mentioned. I’d not be shocked if the auctioned Logo was the one watch that survived the shoot best-preserved. Perhaps it was solely utilized in “dry” scenes.

Stallone acknowledged his watch

“went by means of hell in each scene”

In addition to saying:

“I strapped this on my wrist that day and I didn’t take it off until the top of filming.”

That would imply he wore the watch 24/7 for round three months. The subsequent image reveals a shark leather-based strap that basically went by means of hell. Compare that to the strap which got here with Stallone’s watch.

Comparison worn shark leather-based strap vs. the strap on Stallone’s Luminor Logo 0764

One week after the press convention in Rome, Stallone went to Hamburg in Germany to attend the premiere of his film Assassins. The watch on his wrist was one in every of his 5 Luminor Logos however this time he wore it on a black leather-based strap.

Sylvester Stallone in Hamburg, Germany on October 11, 1995 (Getty Images)

The subsequent day, Stallone visited Paris and met his pal Monty Shadow. The Luminor Logo with black leather-based strap was at all times within the image.

Sylvester Stallone with Monty Shadow in Paris, October 12, 1995 (Getty Images)

Since Stallone had not less than 5 Logos at his disposal, it may be assumed he didn’t change straps, he merely modified watches.

Sylvester Stallone in Paris, October 12, 1995 (Getty Images)

Five days later, Stallone was seen at Old Course at St. Andrews in Scottland, the oldest golf course on the earth. The actor spent a while practising with skilled golfer Ernie Els from South Africa previous to the 1995 Dunhill Cup (October 19 – 22, 1995). This time, Stallone wore a Luminor Logo with a shark leather-based strap.

Sylvester Stallone and Ernie Els {golfing} on the Old Course at St. Andrews in Scottland, October 17, 1995 (Getty Images)

The twelve unexpectedly assembled Submersibles arrived to Florence in late October 1995 and have been instantly forwarded to Monty Shadow apart from one instance which for some cause remained with Panerai. It is unknown what occurred with these watches however reality is, none have been featured in Daylight. In late 1996 when Daylight was launched, it grew to become obvious that Stallone had worn a Luminor Logo mannequin all through the entire film.

As promised by Mr. Shadow, the Panerai watch was featured prominently in varied scenes of the film, for example when Kit Latura entered the broken tunnel by means of the air flow system. In this scene, the watch may be seen for a about 4 seconds.

During the dangerous try at getting into the tunnel the watch can usually be seen in quick close-ups, for example when Latura used explosives to open a jammed manhole.

During a dialog with the principle feminine character, the watch appeared on the display for not less than ten seconds. This was the second wherein the viewers actually obtained to see the watch. This scene screams product placement.

Another scene the place the watch was completely staged is one the place Latura saves a cop trapped beneath a automotive from drowning by utilizing an engine hose as a snorkel.

Interestingly, there was no mentioning of Officine Panerai SpA within the closing credit. On the opposite hand, watch manufacturers like TAG Heuer, Seiko, Bulova and Casio which have been barely seen within the film are listed. Panerai gave Stallone 4 Luminor Logos plus eleven Luminor Submersibles for the film which may undoubtedly be thought of as contribution. This is certainly very unusual.

Excerpt from the closing credit of Daylight

At some level it was determined to go forward with the Slytech Panerai challenge and make a collection of 100 Submersibles and 100 Daylights with the choice of 100 extra for every mannequin. In late October 1995, Panerai despatched 200 unsold Luminor Logos again to Guenat SA to be modified. In 1993, Panerai had ordered a complete of 900 Luminor Logos from Guenat SA, ten preproduction prototypes (P 001 – P 010) and a daily collection of 890 items. One piece was by no means delivered. Since 212 (12 + 200) items have been despatched again to Guenat SA to be modified into Slytech Panerais, the variety of current Luminor Logos is 687.

On November 25, 1995, Stallone attended the inauguartion of Planet Hollywood at Disneyland Paris with French actor Gérard Depardieu. At this occasion, Stallone wore one of many first 11 Submersibles made in a rush to be featured within the film Daylight.

Gérard Depardieu and Sylvester Stallone on Novemeber 25, 1995 on the Planet Hollywood inauguartion in Disneyland Paris, France (Getty Images)

Since the Daylight mannequin had precedence because it was speculated to be featured within the opening scenes of the film Daylight, Guenat SA processed this order first. For some cause, the Swiss firm made 105 items as a substitute of the ordered 100. The watches arrived to Florence in December 1995. Ten items have been instantly forwarded to Monty Shadow and one other 31 items have been despatched to Stallone between Christmas and New Year’s Eve.

The preliminary Daylight had a white dial with blue numerals and markers. The fingers have been blue as effectively. It is attention-grabbing to notice that the form of the numerals was significantly totally different than earlier fashions. This dial was most likely designed by somebody at Panerai whereas earlier dials had been created by Guenat SA Montres Valgine.

Initial Daylight dial with blue numerals and markers

Soon after receipt, the watches have been rejected as a result of blue color and despatched again to Panerai in three totally different shipments over the course of three months. Four items went lacking within the course of.

The blue color was not talked about in a number of the technical drawings however acknowledged elsewhere. Stallone and co. assumed the numerals and markers can be black. It can be attention-grabbing that they produced the entire collection in a single go as a substitute of constructing quite a lot of prototypes first. This episode reveals how amateurish the entire Slytech saga was performed, on either side.

A brand new Daylight dial design was shortly developed and accepted. The 101 Daylights have been despatched again to Guenat SA and acquired the brand new dial. Since 4 items went lacking, it was determined to redo all case numbers. The corrected Daylights and the completed Submersibles arrived to Florence in late May 1996. As with the Submersible, the Daylight was not featured within the film.

Slytech Panerai Luminor Daylight with corrected dial

Subsequently, Stallone was despatched 35 Daylights and 4 Submersibles along with the previuosly supplied 11 Submersibles with 5218-201/A casebacks.

Around the identical time, Panerai’s primary distributor Giancarlo Dallerba, who within the meantime had turn into an middleman between Officine Panerai and Monty Shadow/Stallone, created a really particular piece for Sylvester Stallone. He took an unsold Luminor Logo from his personal inventory and had it gold-plated. Dallerba needed to see whether or not Stallone can be inclined to treasured metals. He additionally developed an idea to supply sun shades, pens and leather-based items underneath the Slytech Panerai model.

The gold-plated Luminor Logo ended up on Arnold Schwarzenegger’s wrist. Stallone offered it to him through the opening occasion of Planet Hollywood Berlin on September 24, 1996. Note that the booklets have been mixed-up. This was a modified Luminor Logo, not a Luminor Daylight.

Gold-plated Luminor Logo made for Stallone and offered to Arnold Schwarzenegger in late September 1996 in Berlin

At the occasion, Stallone was proudly sporting one of many 35 corrected Daylights he had acquired earlier. Note the man with the mustache between Gérard Depardieu and Arnold Schwarzenegger. That was Monty Shadow.

Stallone, Depardieu and Schwarzenegger in Berlin, September 24, 1996 (Getty Images)

Giancarlo Dallerba documented Monty Shadow’s function in bringing Panerai watches to the eye of Stallone in an inside marketing strategy associated to Slytech Panerai.

“Per una serie di circostanze Sylvester Stallone e venuto, tramite la fondamentale opera di Monty Shadow, a ‘contatto’ con l’orologio Panerai. … Sempre tramite Monty Shadow, l’attore ha accolto con lusinghiero interesse la proposta di legare la sua immagine alla produzione die questi orologi, con il marchio Slytech-Panerai, firmandone già un modello, ed advert altri devices di lusso.”

Translation: Due to a collection of circumstances, Sylvester Stallone got here into contact with the Panerai watch by means of the basic work of Monty Shadow. … Always because of Monty Shadow, the actor welcomed with flattering curiosity the proposal to hyperlink his picture to the manufacturing of those watches, with the Slytech-Panerai model, already signing a mannequin, and different luxurious devices.

Read whole doc: As shut as attainable to the 5218-218A full story (WatchProSite)

In late June 1996, Monty Shadow ordered one other Luminor Logo for Stallone and yet one more one was requested on January 30, 1996, along with a Luminor Marina (5218-203/A). At least 68 Panerais have been delivered to Stallone. It is unknown what occurred to all these watches. It mentioned, Stallone gave them away, to associates and individuals who helped him with sure issues like for example a Mercedes-AMG govt from Germany who acquired one in every of his first 11 Submersibles.

One-Sided Partnership

Mr. Latini acknowledged in his interview that the partnership was a one-sided, which is totally true. Neither Monty Shadow nor Sylvester Stallone put any cash into the challenge. For them it was only a enjoyable challenge. It was Panerai that did all of the work and needed to bear all the prices. At least 68 watches have been delivered to Stallone free.

  • 6 computer Luminor Logo (5218-201/A)
  • 1 computer Luminor Logo gold-plated (5218-201/A)
  • 11 computer Submersible first collection (5218-205/A)
  • 3 computer Submersible common collection (5218-205/A)
  • 32 computer Daylight (5218-207/A, incl. 001)
  • 4 computer Daylight despatched on to Monty Shadow (098 – 101)
  • 4 computer Daylight blue markers (032 – 035, went misplaced)
  • 4 computer Mare Nostrum (5218-301/A)
  • 2 computer Marina Militare (5218-202/A)
  • 1 computer Luminor Marina (5218-203/A)

At the start of the Slytech Panerai saga, Monty Shadow promised a contract which might enable Panerai to make use of Sylvester Stallone’s identify to market the Slytech Panerai watches. By the top of 1996, no such doc had been supplied. Without a signed permission from Stallone, Panerai was compelled to carry again the watches all through the whole lot of 1996. Another essential element Panerai didn’t think about was that the film Daylight would solely be launched beginning December 6, 1996. Too late to make a distinction for them.

Panerai was sitting on dozens and dozens of watches they may neither promote nor promote to the general public for concern of harm claims. In an act of desperation, Panerai determined to place the watches in the marketplace and reap the benefits of Christmas gross sales. There was a verbal settlement in any case. Nonetheless, Mr. Latini despatched Stallone a letter explaining the necessity for a signed settlement and telling the actor that the watches he had acquired to this point might be thought to be free samples. There was no reply, as if everyone concerned had vanished.

A Slytech Panerai brochure that includes a photoshopped image from the film Daylight was shortly developed. Panerai superimposed a Luminor Submersible onto Stallone’s wrist. The Submersible was after all of the watch Stallone was speculated to put on within the film.

Slytech Panerai Brochure
Exceprt from the Slytech Panerai brochure from late 1996

It is claimed this brochure was withdrawn nearly instantly for concern of getting sued by Stallone, who by no means formally agreed this kind of communication. The brochure reads, amongst different issues:

“Nel 1995 l’attore Sylvetser Stallone scopre casualmente gli orologi Panerai e ne diviene grande estimatore. Ne acquista alcuni, chiede alla Panerai l’allestimento, in pochi esemplari, di un particoloare orologio da impiego nelle riprese subacquee del movie Daylight girato a Cinecittà e suggerisce che story modello sia chiamato LUMINOR SUBMERSIBLE.”

Translation: In 1995, the actor Sylvester Stallone unintentionally found Panerai watches and have become an ideal admirer. He purchased a couple of and requested Panerai to assemble a selected watch, in few items solely, for use within the underwater filming of the film Daylight shot at Cinecittà, and steered the identify LUMINOR SUBMERSIBLE for this mannequin.

See whole brochure: The Slytech Brochure, for Pre V Lovers solely (WatchProSite)

This was the official story line Stallone and Panerai agreed to inform again in 1995/96. As we have now realized, Stallone didn’t purchase a single watch from the outdated Panerai firm, he obtained them without cost. While former Officine Panerai managers like Bruno Latini and Dino Zei informed the actual story once they have been interviewed in 2012 for the e-book Panerai – Una Storia Italiana, Sylvester Stallone retains perpetuating the fabricated story.

Officine Panerai’s escapade with Stallone price the deeply indebted firm tons of cash they didn’t have, finally bringing it to its knees. Monty Shadow was a pal of Johann Rupert, the boss of the Compagnie Financiére Richemont, a big luxurious conglomerate that owned manufacturers like Cartier, Vacheron Constantin, Piaget, Baume & Mercier, Montblanc, Dunhill, and many others. by means of their subsidiary Vendôme Luxury Group. The group was lacking a sport watch model of their portfolio. The story goes that Rupert and Shadow have been sitting in a restaurant when a gaggle of soccer participant sat down on the subsequent desk. Some of the gamers wore Panerai watches. When Johann noticed this, he requested Monty to get him that watch. Monty replied he had run out of watches and would wish to order some. Johann then mentioned: “No, I would like the model. Get me the model.”

In March 1997, Panerai bought their identify Officine Panerai and a few remaining inventory for round $1 million {dollars} to the Vendôme Luxury Group. The sum was simply sufficient to pay a few of Panerai’s debt. Panerai continued to work for the Italian Navy underneath the brand new identify Panerai Sistemi. Two years later in 1999, Panerai Sistemi was taken over by Calzoni Srl in Bologna.

There are voices who imagine the Slytech Panerai challenge was deliberatly delayed to put on down Officine Panerai SpA and make it unattainable for them to succeed. The objective of this tactic was to pressure the corporate to promote their watch enterprise to the Vendôme Luxury Group for the bottom attainable worth. Mr. Dino Zei made an attention-grabbing comment on this regard throughout his interview for Panerai – Una Storia Italiana.

Whatever the reality, reality of the matter is that the unique Panerai firm by no means profited from the “cooperation” with Stallone. It was Richemont that finally harvested the fruits of this one-sided partnership. In late 1997, Richemont Panerai launched their first particular version named PAM21 which used Rolex 618 calibers of questionable provenance. With solely 60 items Richemont made extra money than that they had paid to accumulate the model Officine Panerai.

“So, once more, when this watch landed within the outlets, it bought out. And the sum of money we made was greater than the quantity we paid for the acquisition of Panerai. In one shot, we paid for the acquisition of Panerai with one watch, 60 items.”

Read extra: Angelo Bonati Looks Back On 21 Years Leading Panerai (Hodinkee)

Stallone’s Fairy Tales

Now, armed with the information and figuring out that Stallone’s story doesn’t replicate actuality, let’s return to the video interview and see how good of an actor he actually is.

The video begins with Stallone stating that the Panerai began all of it for him:

“This is the watch that began all of it for me. It’s referred to as the Logo, Panerai Logo.”

Stallone was into watches lengthy earlier than the film Daylight. The watch he was carrying within the video is a 18k gold Rolex Submariner Ref. 1680/8 with nipple dial and Tiffany & Co. print. This was the timepiece he purchased in 1976 to rejoice the success of the primary Rocky film. Stallone talked about this piece within the e-book A Man And His Watch the place he acknowledged that it’s by far the watch he’s emotionally most linked to. The Logo was undoubtedly not the watch that began all of it for him.

Sylvester Stallone’s 18k gold Rolex Submariner Ref. 1680/8 with nipple dial and Tiffany & Co. print

Stallone continued:

“I did a movie referred to as ‘Daylight’ and it was gonna be the hardest movie ever and I needed to put on a watch within the movie that nobody had ever seen.”

So Stallone waited till the filming in Rome began to go and seek for one. Yes, makes completely sense.

Stallone then went on to make the next completely fictional assertion:

“Then I noticed within the nook these containers stacked up. I am going, what’s that? Ah, it’s one in every of our watches… you understand they used it within the navy. I am going, can I take a look at it?”

Unfortunately the video doesn’t present the whole interview however it may be assumed that previous to the above assertion, Stallone defined how he visited Panerai in Rome through the filming of Daylight to purchase one thing else and solely then he found the containers in a nook. Let’s be clear, Panerai was in Florence, not in Rome they usually have been extraordinarily happy with their watches. The timepieces would have been in a show – all in your face – and definitely not stacked up in a nook, hidden away from the world as if Panerai have been ashamed of them. Stallone’s story is completely illogical.

Stallone additional implied he wore the look ahead to the primary time after he discovered it through the filming of Daylight:

“I strapped this on my wrist that day and I didn’t take it off until the top of filming.”

The filming began on September 25, 1995 however as we now know, Stallone was seen carrying a Luminor Logo since not less than December 17, 1994. In addition, Stallone had not less than 5 Logos on the time of the filming. The strap comparability proven above suggests he more than likely wore the entire them within the film. Stallone desires us to imagine there was just one Logo. If his assertion have been true and he wore the watch for 3 months 24/7, the shark leather-based strap would present heavy indicators of wear and tear, which it doesn’t.

On the hand-written word that got here with the watch, Stallone emphasised he wore the identical watch throught the entire shoot.

“This is the Panerai that I purchased in Rome and wore all through the film Daylight.”

If this was certainly the case, as Stallone desires us to imagine, this specification wouldn’t be obligatory. It would go with out saying. The reality he acknowledged this might be a sign he’s effectively conscious of the opposite Logos he wore within the film. He most likely gave them away after the shoot and the brand new house owners may come ahead and say their watches are as essential because the one he consigned.

About the Luminor Logo he consigned to Phillips, Stallone mentioned:

“This watch has been underwater and thru hell…”

This is an attention-grabbing assertion contemplating the watch is in a helluva situation, which means remarkably well-preserved for having been by means of hell. There is a small round hairline crack within the crystal at 11 o’clock however apart from that the watch appears wonderful. Case and lugs look like intact, no dents whatsover. The crown-protecting system is in pristine situation as effectively.

Sylvester Stallone’s Luminor Logo with case quantity 0764

As we have now realized, Stallone had not less than 5 Luminor Logos at his disposal for Daylight, 4 which have been personally handed over by Bruno Latini on September 25, 1995 and one which was in his possession since not less than December 17, 1994. It can be attention-grabbing to know what occurred to all the opposite Logos. Were all of them used for the film? Were some broken?


Fake tales are the very cloth of contemporary Panerai, sadly. The fashionable model was actually based on lies, lies that attain deep, deep into the bottom. So deep, that even when debunked the false myths merely received’t die. Richemont Panerai was initially such an ideal success that everyone concerned needed to go away their very own mark. Whether it was classic sellers with their faux tales, counterfeiters with their faux prototypes or a CEO who brazenly declared Panerai didn’t exist previous to him. Sylvester Stallone? He simply desires to be immortalized because the very one who single-handedly found Panerai and turned it into an A model. He is offended with Panerai trigger they by no means made him a spokesman and handled him with any respect. Of course Stallone deserves credit score for having promoted Panerai in Hollywood circles however on the similar time, he additionally contributed to the fast decline of the unique firm along with his reckless taker mentality.

The Panerai Time Machine

The Luminor Logo 5218-201/A was the primary Panerai watch made for most of the people and is a crucial milestone within the historical past of the unique Italian firm. The timeline under represents the present state of analysis into classic Panerai watches. Please click on the graphic to obtain the highres model.

This timeline is accessible as a top quality print in two sizes:

  • 120 x 68 cm (47 x 26 inch): EUR 85.00 (plus delivery)
  • 150 x 85 cm (59 x 33 inch): EUR 120.00 (plus delivery)

Printed with HD Inkjet on heavy artificial paper and laminated.

Limited version: 50 items, numbered and signed by Maria Teresa Panerai in Giuseppe Panerai’s very personal laboratory on the historic website of the Villino Panerai (Panerai Villa) in Florence: Sold out

To order shoot me a DM on Instagram: @perezcope

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