Why Are Rolex Watches So Expensive?

Rolex vintage wristwatch ceramic bezel modelWhen it involves the world of watches, you’ll battle to seek out anybody who has not heard of a Rolex timepiece. The Rolex model is synonymous with luxurious, class, and masterful craftsmanship. 

Rolex watches have been in in style tradition for a very long time and have been seen as a standing image for many years. Diving deeper, we all know {that a} Rolex watch is constructed to final and designed by specialists in watchmaking, so it’s no shock that they’re so desired throughout the globe. But why are Rolex watches so costly? 

In this information, we’re going to have a fast take a look at the background of the coveted timepieces, some causes they’re so pricey, and assist uncover a number of the mysteries surrounding their prices.

History of Rolex Cost

Rolex watch brand logo

Many persons are shocked to listen to that Rolex watches weren’t all the time thought-about a luxurious merchandise and didn’t have the worth tag that we’re all accustomed to in a contemporary watch market. 

At their inception on the flip of the twentieth century, Rolex was only a fledgling firm who had been beginning, they didn’t have their popularity or the eventual components that may considerably have an effect on the worth. 

As they turned increasingly more in style, the standard of the watches improved exponentially. As inflation and different extraneous variables affected the costs of every little thing, the hole between luxurious items and important commodities broadened massively.

Many Rolex collectors or homeowners will let you know it’s one of many high watch manufacturers that may maintain its worth, if not admire over time. If you’re in search of a long-term watch funding, a Rolex is commonly your greatest wager.

Reasons Why Rolex are Expensive

Milan, Italy - September 24, 2017: Rolex store in Milan. Fashio

There are many explanation why Rolex watches have such a excessive price ticket; we have now collated a number of the most typical or in style causes that luxurious timepieces are at such a premium worth.

We will briefly take a look at every of those to assist break down the thriller surrounding the price of these high-end timepieces which have encapsulated wealth and standing for the perfect a part of a century.


As we touched on within the earlier part, Rolex watches weren’t all the time as costly as they’re now, and so they began like each different firm from the bottom up. As the adage goes, Rome was not inbuilt a day, and in flip, the Rolex legacy was not created immediately.

A legacy takes time, stemming from the Latin’ legatus‘, which roughly interprets to ‘delegated by an individual,’ implying that the method, no matter it’s referring to, takes quite a lot of time. 

This is precisely how Rolex turned so vital within the watch market, slowly constructing till it turned arguably the frontrunner within the primary watch model globally; in any case, it’s the most acknowledged. 

Depending on who you communicate to, they might argue that totally different watch producers are extra impactful within the total watch market and the growth of luxurious watches; No one can deny that Rolex is a vital a part of the legacy of luxurious timepieces.

Value Over Time 

A Rolex has elevated in worth over time as a model and slowly created its personal luxurious area of interest and market. A Rolex watch will maintain its worth over time and even admire underneath the appropriate circumstances.

There are quite a lot of components which have affected the worth of a Rolex watch. Some specialists put it right down to movie star endorsements. In distinction, others give attention to inclusion in in style tradition and movies, akin to Sean Connery’s James Bond sporting his Rolex Submariner within the Sixties.

Other watch specialists simply put it right down to wonderful engineering and altering buyer perceptions in direction of luxurious purchases.

Built to Last 

One of the issues that makes a Rolex so invaluable is that these timepieces are designed to final. A Rolex watch is created to be sturdy towards a number of forms of injury and put on and tear. 

Rolex watches are famend for withstanding modifications in climate, temperature, humidity, altitude, water, and motion, making them good for varied settings.

Although Rolex has been recognized for being sturdy for many of its lifespan, newer watches have gotten much more resistant. With expertise and improvements being extra regularly up to date than ever, the newer timepieces are sometimes much more sturdy.

High-Quality Materials 

Rolex wristwatch in a display, Ref.6262

Many folks overlook a enjoyable reality when shopping for their Rolex as a result of the model has an entire staff devoted to incorporating valuable metals and even making their very own in-house metals to make watches.

It is no surprise {that a} high-end model would look to make use of higher high quality supplies, however the sheer lengths Rolex goes to is astounding.

Rolex can be one of many solely watch firms to truly use gold of their watches, quite a lot of different manufacturers will solely use gold plating or gold paint onto different supplies. This does make the watches heavy, however this provides to the fee, design, and total really feel of the top product.

Across the entire Rolex line, there are high-quality supplies used, which additional showcases the Rolex model’s dedication to high quality and high-end timepieces.

Hand Assembled 

It is not any secret that Rolex does have some machines concerned of their watchmaking course of, however these machines are solely used for easy duties and never the precise meeting of the timepieces. 

All the work is completed by hand with regards to watch actions, straps, bracelets, and different parts. This advanced and complex job requires expert arms to assemble the posh watches accurately to maintain in keeping with the model’s meticulous requirements.

Every hand-crafted Rolex is put via a sequence of high quality testing and must be signed off by the grasp craftsman, making certain every Rolex is constant and flawless.

Water Resistance 

The high quality of a Rolex timepiece goes well past the watch’s bodily look, and its precise sturdiness and value in a variety of circumstances, considered one of these is the impermeability of the vast majority of Rolex watches.

The line of Rolex dive watches has unbelievable sturdiness and water resistance as much as virtually 1000 toes, which is exceptional for such a luxury-looking timepiece. With nice operate comes wonderful wearability, and Rolex is aware of how one can create a sensible high-end watch.

With this being stated, to carry up their requirements, Rolex wants to check all the water resistant timepieces to make sure they’re able to be bought to the buyer, this, in flip, provides to the fee as Rolex does a number of stress exams in pressurized tanks and outdoor too.

Exclusivity & Status Symbols

Stock image of a rolex watch

Luxury watches are so costly as a result of they’re a type of exclusivity. Only a tiny share of individuals can afford to personal a Rolex and even perceive the attraction of needing one.

The undeniable fact that one thing has a restricted provide all the time appeals to us. Please consider the recognition of NFTs or numbered artworks. They are unique, they’re finite, and they’re a standing image. 

A Rolex watch falls into this class; it’s an unique buy and seen as a standing image. Many watch collectors and fanatics will both consider a Rolex as an aspirational buy or a milestone that they need to attain. 

Rolex & Innovation

Another issue that comes into play when figuring out the costs of Rolex watches is the model’s sheer dedication to making sure they keep on high of their sport. This means investing some huge cash into analysis, innovation, and improvement, permitting the Rolex model all the time to be aggressive, revolutionary, and related.

Rolex has large groups dedicated to discovering new methods to enhance their watches, whether or not it’s via new supplies, bettering outdated strategies, or new expertise. Rolex is set to proceed to push boundaries and hold creating high-quality timepieces effectively into the long run. 

This is precisely what a market chief ought to do. We have seen numerous large manufacturers succumb to apathy and success and fall from grace; Examples of market leaders such because the cellphone large Nokia or the worldwide rental behemoth Blockbuster fell sufferer to being stagnant and never adapting to the occasions.

Although they’re in very totally different markets, it’s clear that Rolex is just not pleased to sit down on their laurels and is consistently seeking to adapt, evolve and enhance. This is one other method they keep related, in style, and an enormous pressure within the watch business thus far.

Why Rolex Watches Are Expensive – Summary

BANGKOK, THAILAND - JULY 14, 2019: Rolex Submariner watch is equipped with a ceramic bezel with functions used in diving.

As we have now alluded to on this information, there actually are a plethora of causes that have an effect on the costs of Rolex watches. With this in thoughts, hopefully, we have now shed some mild on just a few of those components and showcased the importance of Rolex amongst essentially the most prolific watch manufacturers ever.

The quick reply to the entire query is definitely only a enterprise issue, if somebody is prepared to pay ‘X’ worth for one thing then why would you promote it for any much less? 

Luxury manufacturers will not often have gross sales or scale back the worth of their merchandise as a result of it devalues the factor they’re promoting within the eyes of the buyer. The idea is rooted in purchaser psychology and purchaser habits.

Luxury merchandise act off of shortage, high-quality supplies, and being a standing image, they’re outlined as a luxurious for a purpose, they’re decided to be one thing supplementary that isn’t crucial however seen as an indication of wealth and delight.

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